The Internet
To say the internet changed business is an understatement. The creation of the World Wide Web has impacted every business aspect and operation. We communicate using instant messages and emails. We create business plans on document-processing apps and collaborate by hosting the files in a shared location. Businesses attract new customers by having a website and active social media pages.
The internet has also changed how businesses network within their industries, as well as hiring and recruiting.
Marketing
For decades, the business card was the go-to method for advertising and marketing a business. Over time, newer and more digital ways of increasing brand visibility and recognition have emerged. While the business card is still a useful marketing tool, other options such as social media, email, and mobile marketing have moved to the forefront.